Bzzz Interaction Design is the creative consultancy firm of Isabel Fróes. She has a total of 20 years of experience in the field of UX, interaction and service design covering a variety of design methods including: UX research and analysis, user-journeys and scenarios, concept development, participatory approaches, prototyping, play x playfulness and communication platforms. Having worked both as a scholar and practitioner in cities such as New York, Mexico City, Los Angeles, São Paulo, London, besides over 15 years of work in Denmark, Isabel brings an international perspective combined with a capability to help transform ideas into tangible outcomes. As a scholar, with a background in psychology and interaction design, she keeps researching on links between people/spaces/technology perceptions through a user-centered approach with creative methods.

Besides consulting, Isabel has taught and advised at various educational institutions, such as the IT University of Copenhagen, the Royal College of Art (London), University of Copenhagen, Kolding School of Design, CIID and eventually works as an examinator at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation. Isabel has a PhD in digital design, which was a transnational research between Japan and Denmark, investigating young children's play practices with tablets.

Currently she is applying design research and design thinking methods in the field of mobility and urban development on the Cities-4-People project.

(And due to busy times, she has overlooked her website, so forgive the simplicity but if you want to know more or get in touch, drop an email to isabel at bzzz dot dk , and if you want to know what else I have done, please have a look at my business CV and/or my academic CV.)

Isabel Froes Bzzz.dk ©2018

Isabel Froes Bzzz Interaction Design